USC Marshall School of Business

Peter Moore has more than 25 years of leadership experience in gaming, entertainment and consumer products. Since taking over as President of EA SPORTS in September of 2007, Mr. Moore has revitalized one of the most recognized brands in sports and entertainment. He is responsible for strategic leadership of the brand, from product development and global product management to marketing and planning for all packaged goods and online offerings within the EA SPORTS brand. Mr. Moore’s global operation of EA SPORTS is anchored by headquarters in Redwood Shores, California, and development studios in Vancouver, B.C. (EA Canada) and in Orlando, Florida (EA Tiburon).

Mr. Moore has driven innovation in EA SPORTS’ core games business, with FIFA 11 and NHL 11 netting the highest critical acclaim of any sports products in the current console generation. FIFA 11 received 52 international awards and honors, and NHL 11 was named “Sports Game of the Year” by 12 media outlets EA SPORTS’ portfolio has also expanded under Mr. Moore’s leadership to captivate a broader audience of sports fans, releasing its first new IP since 2002.

In addition, Mr. Moore has lead new strategic initiatives to expand the reach of the EA SPORTS brand throughout the fabric of sports. Mr. Moore was instrumental in the formation of a strategic licensing partnership with IMG, as well as the the development of breakthrough technologies such as the Emmy-award winning EA SPORTS Virtual Playbook, an “augmented reality” that integrates EA SPORTS industry-leading video game graphics into real-world television broadcasts on ESPN.

Prior to joining EA, Mr. Moore was Corporate Vice President of the Interactive Entertainment Business of Microsoft Corp., where he was responsible for leading both the Xbox® and Games for Windows® businesses, driving games development at Microsoft® Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world. Before joining Microsoft, Mr. Moore was president and COO of SEGA of America, where he was responsible for overseeing SEGA’s videogame business in North America. Prior to his role at SEGA, Moore was senior vice president of marketing at Reebok International Ltd.

Mr. Moore holds a bachelor’s degree from Keele University, United Kingdom, and a Master’s Degree from California State University, Long Beach. Mr. Moore also maintains an executive blog for EA SPORTS fans and followers at http://itsinthegame.ea.com.

Career Timeline:
1982-92 - Patrick USA
1992-99 – Reebok
1999-2003 - Sega
2003-2007 - Microsoft
2007-present – EA