University of Southern California

Jeffrey N. Pollack
Company: 
Federated Sports + Gaming

Jeffrey Pollack, an Emmy® Award winner known for helping industries, companies and brands successfully and rapidly innovate, is Co-Founder and Chairman of Federated Sports + Gaming (FS+G) – a new company dedicated to creating proprietary, world-class sports and gaming brands through the integration of traditional and digital media, including live televised events, social media gaming and interactive digital programming. FS+G breaks new ground in the poker world in 2011 through its launch of a revolutionary, televised professional poker league featuring Annie Duke as its Commissioner.

Most recently, Jeffrey was the President and Commissioner of the World Series of Poker. Under Jeffrey’s leadership, the WSOP was fundamentally reinvented as a business, transformed into a worldwide sports and entertainment phenomenon, and crossed the $1 billion mark in total prize money awarded.

The World Series of Poker Europe, the "November Nine" television format, record-breaking increases in tournament participation, the WSOP Code of Player Conduct, the WSOP Players Advisory Council, Ante Up for Africa at the WSOP, and a historic 12-year broadcast partnership with ESPN, are just some of the many headlines from Jeffrey’s tenure. After he stepped away from the WSOP at the end of 2009, ESPN.com said: "Pollack's reign as commissioner and steward of the WSOP may be unmatched. He joins an elite circle of men who are forever revered by the core group of players around whom this sport has been built."

Jeffrey’s reputation as an innovator in the sports industry is well established. In 1994, he shrugged off research results, conventional wisdom and predictions of failure when he created and launched The Sports Business Daily – the first daily trade publication for the sports industry and one of the first purely digital trade publications for any industry. Under Jeffrey’s leadership as the founding President and Publisher, The Sports Business Daily quickly became a must-read for decision-makers in sports, entertainment and television, and gave rise to a new industry for sports business information. 2011 is 17th consecutive year of publication for The Sports Business Daily

Prior to joining the WSOP, Jeffrey was Managing Director of Broadcasting and New Media for NASCAR Digital Entertainment. He led NASCAR’s use of digital media and new technologies to increase fan accessibility and loyalty, and directed all business development related to the Internet, interactive television, VOD, digital cinema, satellite radio, mobile communications, and other digital platforms.

Before joining NASCAR, Jeffrey served as Vice President of Marketing and Corporate Communications for the National Basketball Association, where he was responsible for creating a new department for the NBA and helping manage the league’s global branding, marketing and promotional strategies. He also served as the NBA’s Strategic Communications Consultant during collective bargaining in 1998 and 1999, reporting directly to the Commissioner and Deputy Commissioner.

Jeffrey started his career in political campaign management and crisis communications, serving as Vice President of Winner + Associates – a leading public affairs and strategic communications firm based in Los Angeles. Through the affiliated firm of Winner + Mandabach Campaigns, Jeffrey also helped manage statewide ballot measure campaigns in Massachusetts, South Dakota, Oregon and Arizona.

In addition to receiving one of the very first Primetime Emmy® Awards ever presented for Outstanding Achievement in Interactive Television Programming, and a Sports Emmy® for Outstanding Innovative Technical Achievement, Jeffrey received the first-ever Billboard Digital Entertainment Award for Best Interactive Television Programming. He has appeared twice on The Sporting News list of 100, and was named by the Sports Business Journal to the inaugural list of "Forty Under Forty." In January 2010, Pollack was named one of "The Decade’s 25 Most Influential People in Poker."

Jeffrey has been interviewed and profiled by ABC, CBS, NBC, and FOX News; CNBC; Bloomberg; ESPN; the BBC; The Wall Street Journal; The New York Times; USA Today; The Economist; Business Week; Forbes; Brandweek; and scores of other leading media outlets.

Jeffrey is a member of the Academy of Television Arts and Sciences. H serves on the Board of Advisors of the Los Angeles Sports and Entertainment Commission, Advisory Board of the USC Sports Business Institute and the Board of Managers of the USA Pro Cycling Challenge. From 2010 – 2011 he served as Executive Chairman of the Board of Directors of the Professional Bull Riders.

In 2008, Jeffrey completed the Advanced Management Program at Harvard Business School. He has a master’s degree in sports management from the University of Massachusetts at Amherst; a master’s degree from The Graduate School of Political Management; and a bachelor’s degree from the Medill School of Journalism at Northwestern University.