University of Southern California

Ian Greenblatt
Vice President, Strategy & Business Development, Multiscreen Infrastructure Software
Company: 
ARRIS Cloud Solutions

Ian Greenblatt is Vice President, Strategy & Business Development for the Cloud Solutions Multiscreen Infrastructure Software business of ARRIS.

Ian’s role is centered around defining, messaging, and delivering multiscreen solutions and products to new channels in the marketplace. This includes driving best-of-breed partnerships and corporate development opportunities. He also serves the company as subject matter expert around the business of television and content distribution, as well as metadata and the Second Screen.

Prior to joining ARRIS through the acquisition of Motorola Home, where he was responsible for Content Strategy & Business Development, Ian was with Zattoo, a Zurich-based IPTV-based virtual MSO focused on delivering location-based broadcast television and cable networks OTT to the desktop and laptop. As Vice President/Content Acquisition, he was instrumental in strategy growing the user base from under 800k to just under 5 million in under 1.5 years.

Before Zattoo, Greenblatt was a co-founder and General Counsel of Broadbus Technologies, the pioneer of solid-state memory based computer systems for delivering both movies and television on-demand. Broadbus is considered to be one of the most successful start-ups in the New England region since the tech bubble of '99, evidenced by its acquisition by Motorola in September 2006 for $181m.

Prior to Broadbus, he held positions with Fox, Warner Bros., Kirkland & Ellis and The Entertainment & Intellectual Property Group (a boutique entertainment law firm in Chicago).

Ian is a frequent guest lecturer; he has lectured at MIT Sloan School of Management, Georgia Institute of Technology and Northwestern University, and industry events such as CES and DigitalHollywood. An avowed techie, he was a Alpha and Beta Tester for Sling.com, Joost, Hulu, Boxee, and many Motorola devices and services. He holds a BSC from Northwestern University, a JD from DePaul University College of Law, and sits on the board of USC's Marshall School of Business Institute of Communication Technology Management.