USC Marshall School of Business

Ian Greenblatt is Director, Content Strategy & Business Development for Motorola Mobility's Applied Research Center.

Ian’s role at Motorola is centered around defining and driving the Applied Research Center’s output of software and hardware based converged experiences and next generation television products to research and industry partners as well as customers. He also serves the company as subject matter expert around the business of television and content distribution.

He came to Motorola from Zattoo, a Zurich-based IPTV-based virtual MSO focused on delivering location-based broadcast television and cable networks OTT to the desktop and laptop. As Vice President/Content Acquisition, he was instrumental in strategy growing the user base from under 800k to just under 5 million in under 1.5 years.

Before Zattoo, Greenblatt was a co-founder and General Counsel of Broadbus Technologies, the pioneer of solid-state memory based computer systems for delivering both movies and television on-demand. Broadbus was considered to be one of the most successful start-ups in the New England region since the tech bubble of '99, evidenced by its acquisition by Motorola in September 2006 for $181 million.

Prior to Broadbus, he held positions with Fox Television, Warner Bros. Studio legal department, Kirkland & Ellis, and The Entertainment & Intellectual Property Group (a boutique entertainment law firm in Chicago).

Ian is a frequent guest lecturer, and has lectured at MIT Sloan School of Management, Georgia Institute of Technology and Northwestern University, and has been a Alpha and Beta Tester for Sling.com, Joost, Hulu, and Boxee. He holds a BSC from Northwestern University, a Juris Doctor from DePaul University College of Law, and sits on the board of directors of the University of Southern California's Marshall School of Business Institute of Communication Technology Management. He lives in the Lincoln Park neighborhood of Chicago with wife, Sarah Smith and their daughter Elizabeth.