USC Marshall School of Business

As Executive Vice President, Business Development & Business Affairs for Universal Music Group’s Global Digital Business, David has been instrumental in guiding the company into the next generation of emerging digital platforms, from downloads and on-demand streaming and subscription services to cloud based lockers, webcasting, satellite and interactive radio.

Since joining Universal Music Group in March of 1996, from his private entertainment law practice where he represented recording artists, labels, songwriters and producers, as well as film and television writers, David has been point for and overseen countless innovative, technology-driven deals that have kept UMG at the forefront of digital media and technology trends. He was, among other notable achievements, the creator and architect of one of the first ever music on-demand streaming services on the Internet (via Farmclub.com) and led UMG into the very lucrative mobile music business in 2003. More recently, David and his team led the business development and various infrastructure and distribution deal making necessary to launch the highly successful VEVO service. In addition, David was instrumental in developing the innovative product and business model together with Cricket for their fast growing and immensely popular Muve Music service.

David and his team have completed hundreds of deals with a wide variety of companies including Verizon, AT&T, Sprint, T-Mobile, Amazon, Spotify, Rhapsody, Best Buy, YouTube, Google Music, News Corp’s MySpace, Microsoft, MTV and Apple – just to name a few.