University of Southern California

Carla Hendra
Chairman Global Strategy and Innovation Practice
Company: 
OgilvyRED

Carla Hendra was named founding Chairman of OgilvyRED, the global strategy and innovation practice of Ogilvy & Mather Worldwide in 2010, reporting to O&M Worldwide CEO, Miles Young. This global strategic consultancy focuses on combining creativity with innovation and rigorous effectiveness to solve brand and marketing challenges for clients of Ogilvy & Mather throughout the world

Carla was named to the O&M Worldwide Executive Committee in 2010 and has been a member of the Ogilvy & Mather Worldwide Board since 2000. As the strategic driver of digital, data, and technology innovation during her 15 year Ogilvy tenure, Carla led OgilvyInteractive N.A. from 1998 to 2009, founded Ogilvy’s Consulting unit in 1999, started up the Digital Innovation Group in 2002, and launched VERGE, Ogilvy’s global digital summit series in 2004. She presided over the acquisition of The Lacek Group, a global loyalty marketing specialist firm, and Leopard Associates, a B2B Sales Enablement group as part of the diversification and growth of Ogilvy North America.

Carla served as co-CEO of Ogilvy & Mather North America from 2005–2009, and added Chairman of Ogilvy & Mather New York from 2007–2009. During this period, O&M New York welcomed a record amount of new business through growth in consulting, digital, marketing technology, brand strategy and other innovation practices she developed. She was President of OgilvyOne North America from 1998 to 2005. Prior to joining Ogilvy in 1996, Carla held executive positions at Grey and at independent direct marketing agency, BB&P.

As an industry leader, Carla speaks frequently at conferences and events including the BusinessInsider's IGNITION/Future of Media conference in 2010, the 2010 itvt conference on interactive TV, Web 2.0, adTech, Quadrangle Group's foursquare, and the IAB’s MIXX conference. She was the first woman to serve as a Cannes Jury Chair in the 50 year history of the Advertising Festival, leading the Cyber Jury in 2001. In 2004, Carla was named Advertising Woman of the Year by the Advertising Women of New York. She currently serves on the Advisory Board of The Future of Storytelling, an organization dedicated to defining the future of content in a transmedia world. Carla joined the Advisory Board of USC's Institute for Communications Technology Management in 2011.

Carla has been a member of the Board of Directors of Brown Shoe, a multi-billion dollar global footwear enterprise since 2005.

During her 30 year career, Carla has worked with some of the world’s greatest brands including: IBM, American Express, Lotus Development, UPS, Motorola, Cisco, Unilever, TDAmeritrade, Nestle, Stolichnaya, Citizens Bank and many more. She is a graduate of The University of Chicago where she studied economics and humanities.