University of Southern California

Bruce K. Rosenblum
Executive Vice President
Company: 
Warner Bros. Media Research & Insights

Bruce K. Rosenblum has served as Executive Vice President, Warner Bros. Media Research & Insights since March 2000. Prior to his promotion, Mr. Rosenblum served as Senior Vice President, Warner Bros. Corporate Media Research, a title he had held since 1986. Since starting his research career in 1977, Mr. Rosenblum has held various research positions at Paramount Pictures, Lorimar-Telepictures and Telepictures, Inc. In his current position, he oversees one of the industry’s premiere media research operations with responsibility for servicing Warner Bros. Domestic Television Distribution, Telepictures Productions, WB Media Sales, and WB Digital Business Development. He also built and oversees the Warner Bros. Media Lab, a state-of-the-art Emerging Technology and Consumer Testing Facility in Burbank and lead a collaborative effort to build the Media Lab NYC at Time Warner Center which opened in January 2012.

Mr. Rosenblum has been involved in many high-profile projects during his tenure at Warner Bros., such as the launches of the WB Studio Stores and The WB Television Network. His department's research has also been instrumental in the launches of a number of long-running hit syndicated series, including “The People’s Court,” “Extra” "The Ellen Degeneres Show" and "TMZ" Overall, Mr. Rosenblum has been involved in the launch of over 120 first-run and off-network properties during his tenure at Warner Bros. including the launches of “Friends,” “Two and a half Men” and "Big Bang Theory." He is actively involved with a number of professional television research organizations and since January 2010, has served as Chairman of the Time Warner Research Council. Under Mr. Rosenblum’s leadership, WBMR & I has been responsible for recent, high-profile studies such as the State of Women 2009 and 2010 and "The Evolution of Television." In June 2010, his department’s white paper, "Engage and Captivate with Branded Integrations - Neuroscience Shows the Way," was presented at the Advertising Research Foundation 5.0 Conference in New York.

Mr. Rosenblum received his Bachelors Degree from California State University, Northridge in 1977 where he now serves as a member of the Dean’s Executive Board for the Mike Curb College of Arts, Media and Communication. He has also co-taught a CSUN undergraduate course in TV Research & Programming on the Warner Bros. lot.

.

Mr. Rosenblum is 58 years old. He and his wife, Jackie have four children and have been married for 34 years. They reside in Woodland Hills, California.