University of Southern California

Bill Shumard
President & CEO
Company: 
Special Olympics Southern California

Bill Shumard has served as President & CEO of Special Olympics Southern California since June 2005. Prior to taking over this position, he served as a volunteer for five years as a member of SOSC’s Board of Directors.

Shumard’s vision for the organization is to radically grow the number of athletes served, and he has instituted an aggressive Strategic Plan and accompanying business model to help achieve that goal. SOSC’s original base of 10,000 athletes grew by approximately 30% over the first three years of Shumard’s tenure, with much of that growth credited to new partnerships with school districts within SOSC’s footprint. Revenue generation has also been key to the organization’s recent growth. During the first three years of Shumard’s tenure, revenues increased from $6 million to $8 million annually as SOSC moved to strategically grow and strengthen its revenue streams including a strong emphasis on major and planned gifts, and internet fundraising.

Prior to coming to SOSC, Shumard enjoyed a long and successful career in sports management at both the professional and collegiate levels, enjoying associations with teams and programs that enjoyed both competitive and financial success. After receiving his Bachelor’s degree in journalism from California State University, Long Beach in 1972, Shumard was named as CSULB’s Sports Information Director. One year later, he moved to CSU Los Angeles to assume the same position for two years.

Shumard joined the Los Angeles Dodgers organization in 1975 and was part of the organization’s unparalleled business success for the next 12 years. During that span, the Dodgers won a World Championship and participated in three World Series; hosted the 1980 All-Star Game and the 1984 Olympic Baseball competition. The franchise drew a record-setting three million fans in six different seasons—a mark no other club had achieved up to that point. As Director of Community Services & Special Events, Shumard coordinated the Dodgers’ many successful community outreach programs and a host of the franchise’s most popular promotions, including Opening Day, Oldtimer’s Day and Hollywood Stars Night.

In 1988, Shumard left the Dodger organization to become the Executive Director of USC’s Athletic Centennial, later becoming an assistant athletic director. During his tenure at USC, the Trojans participated in three Rose Bowls and he was part of a development staff that raised more than $7 million annually to support the program.

Shumard was named Director of Athletics at Cal State Fullerton in 1991, a position he held until 1994. He then moved to his alma mater, CSULB, where he served as Executive Director of Athletics until coming to SOSC in 2005. Shumard was the second-longest tenured AD in CSULB history. During his tenure, the department tripled the graduation rate of its student-athletes and raised more than $7 million for capital projects which included the naming of The Pyramid by Mike and Arline Walter, and the building of new student-athlete academic and fitness centers. CSULB was also a perennial mid-major power, finishing in the top 100 five times in the annual Director’s Cup competition. Several teams were nationally ranked each year, and CSULB alumni in the professional ranks include Misty May, Bobby Crosby, Troy Tulowitzky, Evan Longoria and Jered Weaver. Shumard hired two coaches -- Rick Azevedo (Men's Water Polo) and Alan Knipe (Men's Volleyball) -- who went on to become head coaches of USA Olympic teams. During his tenure, Long Beach State hosted a number of NCAA regional and national championship competitions, brining valuable exposure and additional revenue to the City.

Shumard serves as Chair of CSULB’s Graduate Program in Sport Management’s Advisory Board; Chair-Elect of the Ukleja Center for Ethical Leadership’s Governing Council in the CSULB College of Business; a member of the Los Angeles, San Diego and Long Beach Sports Councils; the Long Beach Area Chamber of Commerce Board of Directors; and the Advisory Board of USC’s Sports Business Council.

Shumard and his wife, Kim, reside in Brea. They have three grown children and six grandchildren.