USC Marshall School of Business

Bill Rusitzky manages Adobe’s Strategic Partnership Group, which managed partnerships with large companies who touch multiple Adobe business units. This includes Viacom, Disney, NBC, News Corp, Intel, HP, Apple as well as the global ad agencies. These partnerships touch video, mobile as well as rich interactive initiatives, with focus on building a collaborative partnership to develop future products.

Bill joined Adobe as part of the Macromedia merger where he was leading Macromedia’s mobile business development initiatives.

Prior to Macromedia Bill was part of the founding teams at two start-ups Netcentives, which he helped grow to $40M in revenue and Motion Sense. Prior to that he was at Silicon Graphics in the early 90’s.

Bill holds a bachelors degree in Mechanical Engineering from Georgia Institute of Technology and an MBA and Graduate Engineering Degree from Cornell University.