University of Southern California

Strategic Management Online

Topics:

Management and Strategy

Location:

Online
Cost: 
$795
March 25, 2015 - April 15, 2015

Registration for this course will close 12:00 PM one full day prior.

The Program

Strategic management is the art and the science of formulating, defining, implementing and evaluating policies and decisions that will assist an organization in achieving its goals and objectives. It is an ongoing process that assesses and evaluates the business and industry in which the organization operates. Rapidly changing environments create opportunities for growth, but also pose challenges that firms must be prepared to overcome.

This program will present the core areas of business strategy and develop skills for making strategic decisions and translating those decisions into real-world implementation. Participants will complete the program with an enhanced understanding of how to make revenue-generating decisions that lead to long term achievement and value creation.

Program Objectives

  • Explore what "strategy" truly is
  • Learn to develop and evaluate competitive strategies
  • Apply basic principles to nurture decisions that achieve objectives and foster growth
  • Understand the trade-offs involved in making strategic decisions
  • Address the challenge of sustainability and how to maximize the long-term value of the organization
  • Learn when to replace an old strategy with a new one to meet changing technologies and increasing competition

Who Should Attend

The program is geared to business professionals who are decision makers in their departments or within the whole organization. It is perfect for directors and executives seeking to improve their strategic mindset, improve decision-making skills, lead teams and organizations, and enhance their organization’s competitive advantage.

Testimonials

The “Strategic Management” course was the second powerful course I attended through USC Executive Education. The content was engaging and tremendously helpful, identifying new ways to develop both long and short term strategy for growth in my industry. This course opened up my mind to look at my business position from new angles. This course was interactive, relevant and terrific for making contacts. The experiential exercises provided practical application that translated theory to reality. -President, Direct Results Radio

Planning and doing are always a challenge and the competition is always on your heels. This course helped me better think about our company's advantages and formulate a solid plan moving forward. – Account Executive, Placements Media Digital

Online Teaching Method and Experience

This online course is designed for working professionals to learn the concepts by accessing the content at any time during the course session. This approximately 12 to 18-hour online course fits perfectly into any busy schedule as it can be taken at your own pace over a three-week period. It includes online video sessions, reading and case studies, interactive exercises and discussions with faculty. For technical and course requirements click here.

Faculty

Kyle Mayer is Associate Professor of Strategy in the Department of Management and Organizations at the University of Southern California's Marshall School of Business. Dr. Mayer teaches in the university’s MBA and Ph.D. programs as well as with a variety of executive audiences. Dr. Mayer has taught, and often led, execuctive programs in many industries including, but not limited to, aerospace, finance, software, biotechnology, information technology, and healthcare. His teaching capabilities have been recognized with two Golden Apple teaching awards (2003 and 2011) and a variety of other teaching awards including Marshall’s Educator of the Year Award in 2006.

Dr. Mayer is also an active researcher in the field of strategy and his work has been published in Organizational Science, Academy of Management Journal, Academy of Management Review, Management Science, the Journal of Law, Economics, and Organization and other outlets.

Dr. Mayer completed his Ph.D. in Business and Public Policy in 1999 from the University of California, Berkeley after working for several years in Silicon Valley.

Fee

$795 per person includes tuition, course materials and parking. There is a 10% discount for three or more registrants from the same company.

Disclaimer

Every reasonable effort will be made to ensure this course runs as described on this web page. Please note that course dates and professors are subject to change. You will be notified by email in advance if there is a date or professor change. Additionally, this course also requires a minimum number of registrants in order to take place. You will be notified by email if the course does not meet this minimum.

Contact Us

For more information click here

Email: execed@marshall.usc.edu
Telephone: 213-740-8990
Fax: 213-740-6406

Office of Executive Education
Marshall School of Business
University of Southern California
1150 South Olive Street, Suite 2900
Los Angeles, California USA 90015-2211