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 CTM Workshop Series on
Understanding the Networked Digital Industry (UNDI)


Disruptive Forces in the 
Interactive Digital Media (IDM) Market Place:

 Opportunities or Threats?

 

Special Workshop Session
Co-hosted by the
Institute for Media Innovation, Nanyang Technical University, Singapore

 

9:00 am to 5:00 pm,
Thursday, July 31 and Friday August 1, 2008

University of Southern California

Popovich Hall (PKP),  Room 212

Industry Participants - $250

Faculty Participants -  $120

MBA Students - Free with successful phone interview (Limit 5)

For a printable version of this event to print click here

 

Keynote Speaker will be Frederick Kitson, VP Strategy&Technology Office Global Applications & Software Research

 

                                                 OVERVIEW

This special 2-day interactive workshop, co-hosted by the Institute for Media Innovation, Nanyang Technical University, Singapore will advance our understanding of the disruptive forces in the interactive digital media (IDM) marketplace. The IDM marketplace is one of the most competitive in the Networked Digital Industry in terms of the proliferation of content such as music, movies, games, and even social network content.  Much of this is brought about by disruptive models and technologies that have empowered the user. Digitization, networking, convergence and mobility are challenges as well as opportunities that the media industry has to confront and exploit. However viable and profitable business models still remain elusive. Today’s service platforms allow the creation, syndication, aggregation and distribution of content in multiple profitable streams.

                                                                                                                                             
This is our 6th workshop in the CTM Series, "Understanding the Networked Digital Industry". The series explores the new landscape of the "networked digital industry"(U-NDI) --- the emerging business ecosystem created by the convergence of new digital technologies, products, services and content enabled by new broadband and wireless networks. Any organization that wants to survive and thrive in the U-NDI will have to understand both emerging market spaces and emerging business strategies. 
 
Some of the key questions that this 2-day CTM Workshop will address include the following:

  • What are the effects and consequences of these disruptive forces?  How may they be
    identified?
  • What strategies will work in the converged interactive digital media (IDM) marketplace?  How is value measured in this new marketplace?
  • How can the various stakeholders and content providers capitalize on these disruptive alternatives without the need to cannibalize their current businesses?  Is this even possible?
  • Societal change is incremental while changes in business models in the NDI seem exponential – Can such disruptive innovations be managed?
  • How do the various players take advantage of media fragmentation, technology conversion, and multiple platforms?
  • How do service providers ultimately implement user-centric offerings in the Interactive Digital Media (IDM) marketplace? What are the new pricing and business models?
  • What are the new products and services on the horizon?

These are the questions that the speakers, panelists, moderators, and audience will seek to answer in this briskly-paced two day workshop. With your participation we hope to gain new insights and increase what we all know and can act upon.

                                                                       July 31, 2008

8:15 to 9:00 am
Registration and Continental Breakfast
   
9:00 to 9:15 am Introduction Francis Pereira, Director of Industry Research CTM & Workshop Chair
   
9:15 to 9:30 am

                                               Welcome Remarks

                                                  Shantanu Dutta

                                           Vice Dean and Professor 
                                      Marshall School of Business (USC)
9:30 to 11:00 am Session I : Overview of the Disruptive NDI and IDM MarketPlace 

Moderators:   Omar El Sawy, Professor, USC
                      Adam Clayton Powell, Vice- Provost, USC
 

Panelists:       Gerald Tellis, Professor, USC 
                      Chris Gwiazda, Head of Finance, Generate
                      Steve Weinstein, President & CEO MovieLabs
11:00 to 11:15 am Coffee Break
   
 11:30 to 1:00 pm Session II: Creating New Value Propositions in the IDM Upheaval 

Moderator:   Steve Wildman, Professor, Michigan State University 

Panelists:      Elgin Kim, Head of Sales, West. Nokia
                     Joel West, Professor, San Jose State University
                     Sally Falkow, President and Senior Strategist, ExpansionPlus
                     Steven Pang, Tata Consulting
 
1:00 to 2:00 pm

Lunch

                                      Keynote Address:

                                        Frederick Kitson 
              VP Motorola Applications & Software Research Center
 2:00 to 3:30 pm Session III: The Challenges and Opportunities for Ubiquitous Mobility in IDM Services


Moderators:   Elizabeth Fife, Associate Director, CTM 

Panelists:       Debra Kaufman, Editor, Mobilized TV 
                       Levi Shapiro, Analyst, Telelphia
                       Joe Jasin
 3:30 to 3:45 pm  Coffee Break
 
 4:00 to 5:30 pm Session IV: Identifying Optimal Pricing and Bundling of IDM Services  

Moderator:   Margaret Tan, Professor, NTU  

Panelists:     Ryan Magnussen, CEO Ripe, TV  
                    Dr. Patrick Wikstrom, Research Fellow Jonkoping University, Sweden
                    Thomas M. Wittenschlaeger, President & CEO Raptor Networks Technology
 
 5:30 to 7:00 pm Networking Reception
   

  August 1, 2008 

 

  
8:30 to 9:00 am Registration and Continental Breakfast
   
9:00 to 9:15 am Opening Remarks: Francis Pereira, Director of Industry Research CTM & Workshop Chair
   
   
9:15 to 10:45 am  Session V: New Media and Society  

Moderator:    Ted Tschang, Professor, Singapore Management University
 
Panelists:      Samir Chatterjee, Professor, Claremont Graduate University  
                     Gigi Johnson, President, Maremel Ventures 
                     Nick Semple, PA Consulting 
10:45 to 11:00 am Coffee Break
  
11:00 to 12:30 pm Session VI: Doctoral Colloquium “Innovations I Dream About” 

Moderator:   Ravi Sharma, Nanyang Technological University

12:30 to 1:30 pm

Lunch

                                              Keynote Remarks
 1:30 to 2:45 pm Session VII: New IDM Applications with High End-User “Value.” 

Moderator:    James Baker, Executive Director, IMSC, USC


Panelists:      Chris Swain, Assistant Professor, School of Cinematic Arts, USC  
                      Mark Randolph, Director, Singapore Innovation Center, Motorola 
 2:45 to 3:00 pm Coffee Break
  
 3:00 to 4:00 pm Session VIII:   Workshop Wrap-up: Identifying Research Value for Industry
 
Moderators:  Ravi Sharma, Nanyang Technical University

                     Miguel Morales-Arroyo, Nanyang Technical University

 
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