Institute for Communication Technology Management (CTM)

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ctm's Workshop Series on
Understanding the Networked Digital Industry

 
The Millennial Generation:
Revolutionizing the Enterprise Workplace?

8:30 am to 1:30 pm - Friday, May 2, 2008

Davidson Conference Center, Vineyard Room

Industry Participants - $150
Faculty Participants - $50

MBA Students - Free with commitment to blog at least one aspect of the proceedings (Limit 5)

OVERVIEW 

This interactive workshop will seek to advance our understanding of the impact the arrival in the workplace of America’s newest generation, Millennials, born between 1982 and 2003 will have on how organization’s manage their work. Millennials have grown up with an Internet that is always on and available whenever they want it. They use it to bring their friends and their parents with them wherever they go—either virtually or physically. Eighty percent of all Millennials have a profile on one social network or another and use these new peer-to-peer technologies to find information and gather the opinions of their “friends” in order to make decisions. To accommodate this generation’s technological sophistication and new ways of thinking about hierarchy and expertise, organizations of all types will need to rethink their IT systems, governance rules and culture. This workshop is designed to explore this emerging phenomenon and provide ideas on how to address the challenges it presents.

This is our 5th workshop in the CTM Series, "Understanding the Networked Digital Industry." The series explores the new landscape of the "networked digital industry"(U-NDI) --- the emerging business ecosystem created by the convergence of new digital technologies, products, services and content enabled by new broadband and wireless networks. Any organization that wants to survive and thrive in the U-NDI will have to understand all aspects of this new world. On Friday, May 2, 2008 we will seek to provide answers to these specific questions:

What must corporate America know to best manage the transition to a Millennial era workplace?

• What types of new applications and services will Millennials demand? Will fixed and mobile wireless services providers be able to respond effectively?
• Will Millennials expect flexible work rules and will there be a blurring of life/work boundaries? Are there technological solutions available to address this demand?
• Are social networks intrinsically just an entertainment tool or do they present opportunities for improving productivity and innovation within enterprises?
• What is the implication for corporate IT architectures when mobility becomes the workplace norm and information security the central challenge?
• Will P2P Networks become a mainstay in corporate information systems? What are the implications for corporate intellectual property rights and security?
• Will these changes in corporate structure be “evolutionary” or “revolutionary?”
• Which of these critical questions would be best answered through objective research?

These are the questions that the speakers, panelists, moderators, and audience will seek to answer in this briskly-paced half day workshop. With your participation we hope to gain new insights and increase what we all know and can act upon.

PROGRAM

We invite you to join us on May 2, 2008 for this outstanding program.

If you have any questions, please call Ruth, 213 740 0980, or email her at cornejo@marshall.usc.edu

address: http://www.marshall.usc.edu/ctm/networking/ctm_undi_registration_page.htm

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to recommend this event.

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