- Prospective Students
- Undergraduate Programs
- MBA Programs
- Graduate Accounting Programs
- Specialized Masters Programs
- Executive Education
- Certificate Programs
- PhD Program
- Experiential Learning Center
- Online Degree Programs
- Faculty & Research
- Academic Units
- Faculty Directory
- Faculty Positions
- Faculty Resources
- Centers of Excellence
- Faculty Publications
- Research Fair Videos
- Alumni & Friends
- News and Events
- Alumni Online
- Alumni Groups
- Marshall Partners
- Support Marshall
- Contact Us
- USC Marshall Parents
- Corporate Connections
- Engagement Opportunities
- Corporate Advisory Board
- Recruit and Hire
- News Room
- Marshall News
- Upcoming Events
- Marshall in the Media
- Business Class Podcasts
- About Marshall
The program requires successful completion of the following 19-unit program with a minimum cumulative GPA of at least 3.0 for all coursework applied to the certificate and an overall graduate GPA at USC of at least 3.0.
REQUIRED COURSES (16 Units) Course Number Course Name GSBA 520 Business Fundamentals for Non-Business Professionals (3) (must be taken in the first semester) ACCT 509 Concepts of Financial and Management Accounting (4) (Online fall) GSBA 523 or BUCO 503 Communication for Management (3)* or Advanced Managerial Communication GSBA 528 Marketing Management (3) or 3-units of MKT courses selected from the list of electives below** GSBA 543 Managerial Perspectives (3) or 3-units of MOR courses selected from the list of electives below**
* Students in the Master of Communication Management (CMMG), Master of Arts in Global Communication (CMGL) and Master of Arts in Strategic Public Relations (PRS) programs may substitute BAEP 551 Introduction to New Ventures (3) or BAEP 550 Entrepreneurship and Venture Management (1.5) plus another 1.5-unit elective for GSBA 523. Students who have extensive presentation experience may be allowed to substitute BUCO 533 Managing Communication in Organizations (3) with permission of the program director.
** If sufficient sections of the GSBA required course are available, students will be expected to take the GSBA courses unless approval to take an alternative from the electives list is granted by the program director.
Select additional courses from those listed below to total 19 units. The course(s) selected may not duplicate prior graduate coursework. Enrollment in some courses may require additional preparatory coursework to satisfy prerequisites. Permission to register without the required prerequisite or recommended preparation is subject to approval of the instructor of the class section in which the student wishes to enroll or the department representative identified with the list.
ELECTIVE COURSES (3 Units) Course Number Course Name ACCT 537 Performance Measurement, Evaluation, and Incentives (3) ACCT 547 Enterprise Information Systems (3) ACCT 572 Corporate Accounting and Reporting (3) ACCT 581 Financial Statement Analysis (3) BAEP 550 or 551 Entrepreneurship and Venture Management (1.5) or Introduction to New Ventures (3) BAEP 552 Cases in Feasibility Analysis (3) (Prereq/Coreq BAEP 550 or BAEP 551) BAEP 556 Technology Feasibility (3) BAEP 557 Technology Commercialization (3) BAEP 559 Investing in New Ventures (3) BUCO 503 Advanced Managerial Communication (1.5 or 3)
BUCO 504 Professional Writing for Business (1.5)
BUCO 533 Managing Communication in Organizations (1.5 or 3)
(not an option for Communication Management students/graduates)
GSBA 556 Business Models for Interactive Digital Media & Services (3) DSO 520 Logistics Management (3) DSO 525 Quality Improvement Methods (3) DSO 580 Project Management (3)
(not an option for students who have taken or will take ISE-515)
DSO 581 Supply Chain Management (3) DSO 582 Service Management: Economics and Operations (3) DSO 584 Global Operations Management (3) FBE 529 Financial Analysis and Valuation (3) FBE 531 Corporate Financial Policy and Corporate Control (1.5 or 3) FBE 557 Business Law and Ethics (3) FBE 560 Mergers and Acquisitions (3) MKT 512 Customer Insights and Analysis (3)* MKT 525 Consumer Behavior (3)* MKT 526 Advertising and Social Media Strategy (3)* MKT 530 New Product Development (3)* MKT 533 Branding Strategy (1.5 or 3)* MKT 543 Market Demand and Sales Forecasting (3)* MKT 555 Marketing Channels (1.5 or 3)* MKT 556 Internet Marketing (3)* MKT 560 Marketing Strategy (3)* MKT 565 Global Marketing (3)* MKT 580 Fostering Creativity (1.5 or 3)* MOR 548 Competitive Advantage through People (3) MOR 551 Human Capital Performance and Motivation (3) MOR 555 Designing High Performance Organizations (3) MOR 560 Managerial Judgment and Decision-Making (3) MOR 567 Interpersonal Influence and Power (3) MOR 569 Negotiation and Deal-Making (3) MOR 571 Leadership and Executive Development (3)
*For approval to register for the recommended MKT courses, BFNBP students should contact the professor teaching the class and request a D clearance. Approvals for D-clearances should be forwarded to firstname.lastname@example.org.
Coursework credited to a degree previously awarded by USC cannot be applied to the Graduate Certificate in Business Fundamentals for Non-Business Professionals. Appropriate substitutions for required courses will be determined and documented by the program director.
In some circumstances current USC graduate students may be allowed to take courses that will be credited to the Graduate Certificate in Business Fundamentals for Non-Business Professionals at the same time as courses required for another program. Current students who wish to pursue the certificate and a graduate degree simultaneously should consult with their degree program advisor. Applicability of certificate courses to the student's primary degree program is determined by the student's home department. For those students who receive permission to apply course work to both programs, it is critical that the certificate be completed before or in the same semester as the degree program.
Successful completion of the program is acknowledged by a certificate awarded by the University.
GSBA 520 is offered fall and spring semesters.
ACCT 509 is offered every fall semester.
Access the USC Schedule of Classes at http://www.usc.edu/soc for recent and current elective schedules.
For additional information contact Bus.Fundamentals@marshall.usc.edu or call (213) 740-0671.