University of Southern California

Dreams Take Flight This Fall
June 28, 2013 • by James G. Ellis

Allow me to tell you about this past year: It was extraordinary – setting the stage for a group of new programs that already have the academic world standing up and saying "Wow…"

Let me begin with our World Bachelor in Business (WBB). This fall, USC Marshall School of Business, Hong Kong University of Science and Technology, and Bocconi University will launch a groundbreaking undergraduate program. Students will live and study on three continents, with their freshman year in America, sophomore year in Asia, junior year in Europe, and their senior year at the university of their choice. Upon completion, students will graduate with degrees from all three schools.

This started when we asked ourselves what Globalization 2.0 looks like at Marshall. We challenged ourselves to put students on the ground in all three of the major economic cultural zones – North America, Asia, and Europe. And not to be there for just a short time, but for a year — as a group — to gain a truly immersive experience. Bocconi University asked European businesses what they thought about the WBB. The answer: “This is the sort of program we’ve been waiting for you to do. How do we get in line to hire these people?” That line starts in September 2013 with our first cohort.

This fall we are also launching a new Masters of Business for Veterans (MBV). Vets are coming home with rich experiences in leadership and organizations, and they are in a hurry to get into the work force. The MBV is a one-year program, highly concentrated in core skills such as finance, accounting, statistics, and marketing. Veterans can get in, get their degree in a year and move forward into the business world, harnessing the amazing leadership experience of the military into leadership roles in global business.

Our goal is to raise enough scholarship funding to ensure that veterans can return to school without incurring cost. But we need your help on that one: The GI Bill and Yellow Ribbon programs support about $20,000 of tuition costs. We want to raise the additional $25,000 it will cost each veteran for the degree. They put their lives on the line for us. Please help these heroes now that they are home.

Also new this fall: The Master of Science in Global Supply Chain Management (MSGSCM). Supply chain management is a critical business skill as global industries look for lower cost and high efficiency. We plan to serve students throughout the world, offering much of the program online.

And as if that isn’t enough, we have just launched yet another new program: Partnering with USC Libraries, we now offer a Master of Management in Library and Information Science (MMLIS). This is one of the first programs in library management in the United States to be affiliated with a major business school, and it will meet the demands of the complex and rapidly changing leadership landscape faced by today’s librarians.

Marshall is ambitious for our students. By the time these four major new programs have launched, we also expect to have reached 50% of our $400 million campaign goal. Just as we have put a new face on specialized masters programs, we are putting a new face on the physical aspect of the Marshall School, including plans for Jill and Frank Fertitta Hall, a stunning building that will rise at the corner of Figueroa and Exposition Boulevard.

What a great year it has been. I deeply appreciate the teamwork our faculty and staff have demonstrated in working together toward achieving these significant goals. With their tireless efforts to make Marshall the best business school it can be -- and with your essential support – our students will help make the global economy stronger and our futures bright.

Fight On!
James G. Ellis
Dean, Marshall School of Business