University of Southern California

How Do We Get In Line To Hire These People?
October 12, 2012 • by John Matsusaka

Imagine three of the world’s top business schools getting together and offering undergraduate students a chance to spend their freshman year in America, their sophomore year in Asia, their junior year in Europe, and graduate with degrees from all three schools. Sound too good to be true? It’s happening at USC Marshall School of Business beginning next year.

USC, The Hong Kong University of Science and Technology, and Bocconi University have partnered to create the World Bachelor in Business (WBB), the first undergraduate program of its kind in which students will live and study on three continents and earn degrees from three universities.

During four years of study in Los Angeles, Hong Kong and Milan, Italy, WBB students will learn from internationally renowned teachers and scholars in a business curriculum that combines cultural immersion with real-world experiences. All while living in three of the most dynamic, forward-looking cities in the world.

Students will spend a complete academic year on each campus, beginning at Marshall. Year two takes students to Asia for an intensive year of study at The Hong Kong University of Science and Technology. For the third year, WBB students will move from the Pacific Rim to the heart of Europe to study at Bocconi University in Milan, Italy. In the fourth year, students will select from any of the three partner universities to complete their studies.

This all started when we at Marshall asked ourselves what would global education look like in 20, 30, or 40 years. We challenged ourselves to build something that has students on the ground in all three of the major economic cultural zones – North America, Asia, and Europe. And not be there for just a short time, but for a year to get a truly immersive experience.

Bocconi University surveyed European businesses and asked them what they thought about this proposal. The answers: "This is the sort of program we’ve been waiting for you to do. How do we get in line to hire these people?"

We couldn’t create the World Bachelor in Business or other programs in international commerce without your support. You share our passion for examining the future and educating the next generation of global business leaders – and making it happen today. Thank you for supporting USC Marshall School of Business, as we grow tomorrow’s success stories.

Fight On!
John Matsusaka
Vice Dean for Faculty and Academic Affairs