University of Southern California

A Personalized and Global-Focused Curriculum

One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students’ career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized master’s programs. This diversity enhances our students’ classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Further, our curriculum includes projects and assignments that enhance the learning experience by providing students with real-world project experiences. Our case studies are global in nature and cover a wide range of industries so as to introduce students to various international markets and prepare them for various industries. Group projects and paired assignments provide students with an opportunity to learn from other classmates while individual assignments help them work independently to perform an in-depth analysis of real world business scenarios that test and enhance critical thinking skills. Watch the video to learn more about our program’s curriculum.

Complete 30 Credit Units to Graduate

The Master of Science in Marketing Program requires 30 units, including 18 units of required coursework and 12 units of electives. A cumulative GPA of at least 3.0 must be earned for all units to be applied to the degree.

Students who have taken (at USC or elsewhere) a master's-level introductory marketing course prior to application may petition to waive out of the duplicate required course, reducing the total number of units required to earn the degree to as few as 27. Waivers must be requested in an attachment to the application for admission.

Specialize in Analytics or Consumer Behavior

The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose the analytics track. Students who are interested in the behavioral aspect of marketing should select the consumer behavior track. Please refer to the sample course plans below.

Sample Plan 1 – Analytics Track (Core courses are marked in red.)

Summer Fall Spring
GSBA 528 – Marketing Management

MKT 512 – Consumer Insights and Analysis

DSO 566 – Marketing Analytics
DSO 510 – Business Analytics MKT 599 – Fashion, Luxury and Lifestyle Marketing MKT 556 – Internet Marketing
MKT 530 – New Product Development

MKT 533 – Branding Strategy (1.5 Credits)

MKT 599 – CMO on Shareholder Value* (1.5 Credits)

MKT 560 – Marketing Strategies
  MKT 536 – Pricing Strategies  

Sample Plan 2 – Consumer Behavior Track (Core courses are marked in red.)

Summer Fall Spring
GSBA 528 – Marketing Management MKT 526 – Advertising and Promotions DSO 566 – Marketing Analytics
DSO 510 – Business Analytics MKT 530 – New Product Development MKT 556 – Internet Marketing
MKT 525 – Consumer Behavior

MKT 533 – Branding Strategy (1.5 Credits)

MKT 599 – CMO on Shareholder Value* (1.5 Credits)

MKT 560 – Marketing Strategies
  MKT 599 – Fashion, Luxury and Lifestyle Marketing  

Working Professionals, Get your Degree in as Little as Two Years

The MS in Marketing Program can be completed part-time and finished in as little as two years. Please refer to the table below for a sample course plan for part-time students (core courses are marked in red).

Summer Fall Spring
Year 1

 

 
GSBA 528 – Marketing Management

MKT 512 – Consumer Insights and Analysis OR

MKT 525 – Consumer Behavior

DSO 566 – Marketing Analytics
DSO 510 – Business Analytics

MKT 526 – Advertising and Promotions

MKT 599 – Fashion, Luxury and Lifestyle Marketing
Year 2    
  MKT 530 – New Product Development MKT 556 - Internet Marketing
  MKT 536 – Pricing Strategies MKT 560 – Marketing Strategies

Note that the program can only be taken part-time by domestic students. International students must complete the program full-time.