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CTM is an industry-supported Center of Excellence within USC's Marshall School of Business, focused on the Network Digital Industry (NDI). CTM is devoted to three primary endeavors:
Our research programs provide insights into the opportunities for the application of new technology. Our Executive Education programs help middle and senior management improve their knowledge and skills to lead, and our Networking events, especially our Executive Round Table, provide exceptional forums for exchanging views and meeting with other corporate leaders and academic researchers. |
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Gain benefits and take advantage of our leading edge research, executive education and networking Read Executive InterviewsCTM speaks with Nino Vidovic, founder and chairman of MobileTribe Nino Vidovic and his team formally launched the MobileTribe product. Vidovic speaks with CTM about competing in the rapidly evolving mobile space, the importance of open source – and how his team constantly looks to millennial-age family members for new product feedback. Vidovic is a speaker at CTM’s October 16 Executive Round Table in San Diego on “Disruptive Challenges in the Networked Digital Industry.” Read CTM speaks with Lucy Hood, former president of Fox Mobile Entertainment Hood has been behind mobile industry firsts including the groundbreaking use of text messaging in 2001 on “American Idol,” and the creation of the first “mobisode.” Hood is a keynote speaker at CTM’s October 16 Executive Round Table in San Diego on “Disruptive Challenges in the Networked Digital Industry.” Read CTM Speaks with Tonia Hawkins of Freewebs about "widgets" Tonia discusses how her company is leading a movement whereby advertising transforms into desirable web content among users seeking to define themselves. Read CTM talks with John Gerzema, Chief Insights Officer Young & Rubicam, about Energizing Brands: The Key to Innovative Value Propositions.. Read CTM talks with John Maloney, General Manager of Value Networks, LLC about Value Networks and how they create and economic value Read Archive of Prior
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November 15-18, 2009  October 7 - 8, 2009 The 5th Screen: Monetizing Digital Life 30th Executive Round Table The Executive Round Table is an exclusive gathering of industry leaders in technology, telecommunications, data and content. Read More. March 5-6, 2009 Spring Executive Roundtable "Enhancing the Customer Experience in Digital Life: At Home, On the Road and At work" Details February 19, 2009 The Speak & Spark Luncheon Discussion-"Using Broadband to Spark Economic Development" was successful and recorded, so check back soon for the recorded session in our archives. Click here for one on one video interview with Morley Winograd on the event and a video of the event. Click here to view the PowerPoint presentation from the Discussion. November 10, 2008 Speak & Spark Luncheon Discussion on Optimizing Business Performance with Value NetworksThe Value Network Analysis (VNA) methodology is designed to significantly and quickly improve performance across multiple value networks at low cost. Click here to read more and view the PowerPoint Presentation October 16 -17, 2008 Executive Round Table Disruptive Challenges in the Networked Digital Industry Read more Click here for a brochure The USC-CTM Executve Briefing is rescheduled for the 2009 Mobile Asia Congress. |
June 4, 2009 Lucy Hood appointed Executive Director of the Institute for Communication Technology Management (CTM) and Assistant Professor of Clinical Management and Organization at USC Marshall School of Business..Read Morley Winograd, CTM Executive Director, is quoted in USA Today article on the 'Civic Generation', the Millennials, helping others in record numbers..Read Recent CTM Speak & Spark speaker Verna Allee, receives the 2009 Literati Network Award for Excellence for her work on Value Networks..Read CTM speech kicks off opening of fourth Indiana Jones film. CTM Executive Director Morley Winograd spoke about rapid transformations in the business of entertainment technology before roughly 200 Hollywood executives gathered for a first peek at the latest installment in the Indiana Jones saga,.Read more. In connection with our successful May, 2, U-NDI Workshop; "The Millennial Generation: Revolutionizing the Enterprise Workspace?" CTM is in partnership with Communitelligence and conducting the first research efforts to determine the degree to which Millennial generation technologies are beginning to penetrate the corporate world. Please click here to participate in this survey. For a summary of the May 2, U-NDI event click here 6th Annual Global Mobility Roundtable, "Niche Evolution in the Mobile Business Ecosystem" Wrap up and Papers Institute for Critical Information Infrastructure Protection Develops Systemic Security Management Model. White paper by Laree Kiely and Terry Benzel. WMDSS examines mobile service usage in four areas: communication, information, entertainment, and commerce to measure cross-cultural differences. Click below for the results 2007 WMDSS Results |
